Way finding final design

Final design for way finding of an exit sign.

Way finding progression

After realising that the fonts i originally designed were not entirely legible it lead to my current idea which is to use the decorative pattern within the way-finding , using standard letters in a clear font with a colour which stands out on top of the pattern which would be placed behind the letters. Here are the fonts i thought might work and the one labeled most suitable is the one i have chosen, because it is a clear readable font which i believe will remain so even with a design inside the letters.

Way finding

For the way-finding my original idea was to have a graffiti style font saying information necessary for finding your way around the building, however after trialling  this idea I found that not everyone found it legible.

Decoration

My first idea was to have a consistent pattern or design throughout the building to avoid possible clashing which may occur if there were for example different designs for each strand or room, when doing a sample questionnaire, I found that more students agreed with this idea than did not .
On further reflection of this initial idea, I began thinking of what this design may be and felt personally that pattern rather then imagery will work better as I feel it wont date as quickly if done subtly. I went on to think of how i might go about implementing a subtle pattern while still making it visible but not tacky. My leading idea for a way of doing this was too use two different shades of the same colour, for instance two close shades of blue one as a base layer the other the colour of the pattern on top.

Brit logo re-design

Questionaire

Aedas

"Aedas, a leading international design practice, offers services in architecture, interior design, master planning, landscape, urban design and building consultancy within Asia, the Middle East, Europe and the Americas."

The Pompidou centre is the home of the Bibliothèque publique d'information, which is a large public library, the Musée National d'Art Moderne, which is the biggest museum for modern art in Europe, and also the IRCAM, a centre for music and acoustic research. The Pompidou centre is named after the president of france of 1969 to 1974 Georges Pompidou who decided its creation.
The Pompidou centre has a strong visual identity  due to its boldness. This is done through the use of strong block colours on the tubes alternating around the structure. Its visual identity is also made strong by the design of the building itself which is almost unique from any other buildings because of its almost inside out look created by all the tubes and poles on show as if covered by a colourful scaffolding.

Brand Identity

Adidas have two logos however both are simple, bold and black designs featuring their trademark three stripes sat on top of the name "Adidas" also in black with a simple bold font. The outcome of the use of bold black logoing that Adidas have used results in a sporty look, and also in a way shows that the brand focuses on quality sports wear rather then how it looks, which although may not be true as much today due to how the brand has adapted to suit consumer demand it offers an insight into how it started.

Brand Identity

Coca-cola has a very strong brand identity as it is one of the most well known products throughout the world. like cadburys the main subject in the logo is the piece of typography usually in white on a red background, the font itself is flowing and has an aspect of calligraphy to it which gives the font a cool clean look. the brand is also known for useing slogans such as "enjoy" and "cold as ice, like always" which are aalways informal friendly things as if the manifacturer has given the "refreshing" drink as a gift to the consumer.
The brand is also known for its traademark colour combination of red and white, i believe the reason for this is that when people see these two colours it will encourage them to purchase the product, almost like a subliminal message through the consumers own association.
Both cans and bottles of coka-cola have drips of water on the packaging to give the look that a cold drink has on a summers day in order to give the product the depiction of freshness/refreshment.

Brand Identity

Cadbury have an effective and influential aproach to advertising. This is seen through their logo which mainly consists of a piece of typography, which features a curvy, flowing, white font on a purple background with white liquid like ripples. This together gives the impression that the chocolate they produce will be both milky and creamy,which are desired qualities for chocolate. This is due to the font appearing as if it was created by the ripples in a pool of milk, which is often enforced by the use of a glass and a half of milk being poored into the letters of, either the word cadburys itself or sometimes other words within television adverts or slogan. Cadburys have also in recent years used particular well known songs accompanied by their own comedic yet almost inspiring visuals, in an attempt to encourage the association of feeling good with their brand and product.