Brand Identity

Coca-cola has a very strong brand identity as it is one of the most well known products throughout the world. like cadburys the main subject in the logo is the piece of typography usually in white on a red background, the font itself is flowing and has an aspect of calligraphy to it which gives the font a cool clean look. the brand is also known for useing slogans such as "enjoy" and "cold as ice, like always" which are aalways informal friendly things as if the manifacturer has given the "refreshing" drink as a gift to the consumer.
The brand is also known for its traademark colour combination of red and white, i believe the reason for this is that when people see these two colours it will encourage them to purchase the product, almost like a subliminal message through the consumers own association.
Both cans and bottles of coka-cola have drips of water on the packaging to give the look that a cold drink has on a summers day in order to give the product the depiction of freshness/refreshment.