Brand Identity

Adidas have two logos however both are simple, bold and black designs featuring their trademark three stripes sat on top of the name "Adidas" also in black with a simple bold font. The outcome of the use of bold black logoing that Adidas have used results in a sporty look, and also in a way shows that the brand focuses on quality sports wear rather then how it looks, which although may not be true as much today due to how the brand has adapted to suit consumer demand it offers an insight into how it started.